Chin China s Largest Country - 1595 Words

China Toni A Hession February 21, 2016 GEB3356-67205 Dr. Verna Omanwa Abstract China China the third largest country in the world with a population of 1,261,832,482 (Cultures), as of the 2000 census, which is over 1/5 of the world’s population. (China)A country who has struggled for over 3,000 years to become the second largest economy. Their land covers over 3,691,502 square miles and borders thirteen countries; Mongolia, Russia, Viet Nam, India, South and East China Sea and the Yellow Sea, to name a few. The Great Wall of China divides the country into two regions the Inner and Outer China. 95% of the population live in Inner China. The southern half enjoys tropical weather and the northern part of China endures sub-artic temperatures. There are over fifty-five different cultures and languages. They refer to their country as the Middle Kingdom and house the tallest mountain in the world – Mt. Everest, several endangered animals such as the Giant Panda, several species of tigers, Red Crowned Crane, Yangtze Alligator, and the Golden Monkey. It is unfort unate the government does nothing to preserve these animals. Though the Chinese Communist party is atheist they have come to allow the people to worship their religion in which there are four major religions: Buddhism, Confucianism, Christianity, and Taoism. (China) Mandarin Chinese is the official language and their writing system which is complex and difficult to learn remained for thousands of years. It wasn’t til theShow MoreRelatedThe Triad : Chinese Gangs868 Words   |  4 PagesThe Triad: Chinese Gangs Triads are a system of organized crime gangs that are closely knit and very often family run. Referred to as the Chinese Mafia, Triads are active in numerous countries including China, Taiwan, Southeast parts of Asia, Australia, New Zealand, Canada, and many Chinatown scattered throughout the United States (Huston, 2001). Believed to have in excess of 250,000 members, Chinese Triads are one of the most expansive crime organizations in the world (Booth, 2000). While the termRead MoreIn General, Companies Invest In Foreign Markets To Increase1385 Words   |  6 Pagestheir profit, during times of economic slowdown. First some stats. General Motors is one of the world’s largest automakers. It employs more than 215,000 workers, has 396 facilities across 6 continents, and in 2015 sold 9.8 million vehicles spanning ten brand names (one Chevy sold every 8.3 seconds). It has over 20,000 dealers located in 125 countries (About GM n.d.), and was the world’s largest automaker until 2008 (B. Schmitt 2016). It has remained in the top 3 since then. William C Durant capitalizedRead MoreThe Soviet Union And The Cold War1038 Words   |  5 Pagesas the Soviet Union and China, developed into a military and political conflict such as the Cold War. 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The P-40 Warhawk fighters first flew in 1938 and caught the attention of the United States Army Air Corps, who placed the largest fighter plane order it had ever made for fighters for a count of 524 at a cost of US$13 million. This was the earliest serious fighter in WWII and did its job until better fighters came out. It was known as a safe and secure aircraft that was ableRead MoreThe History Of Singapore Is Rich With Surprising Twists, Bendy Turns And Wondrous Triumphs1679 Words   |  7 PagesThe city was ruled by 5 kings and was located at the very tip of the Malay Peninsula, which is the natural meeting point of several sea trading routes. This sea route peninsula then allowed the city to flourish as a trad ing post for all different countries and types of vessels to come to. Some examples of vessels include Chinese junks, Arab dhows, Portuguese battleships, Buginese schooners, and many others; and this is how the trade history began. On the 29th of January 1819, the then Lieutenant-Governor

The Racial Contract And Sexual Contract Affect Poverty

Tania Rodriguez Professor Myers HIS101-07 Exam What is resentment? How is resentment related to the emergence of racism and sexism? Resentment is not wanting others to have what they have or what you don?t have. There are various ways of how resentment is linked to racism and sexism. For example, resenting a certain race can be caused just by seeing that they are doing better than you. Similarly, there is a link of resentment in sexism. Some men may resent the fact that there has been a shift in women status, from being a housewife to being independent. Some men may resent women for working in jobs that are considered male dominated, especially if they hold a higher position. Even now women are still struggling against that old fashion mentality that they are inferior, unequal to men. How do the racial contract and sexual contract affect poverty? Using Howard Zinn or other class readings, provide specific examples of what Mill calls: An expropriation contract An exploitation or slavery contract a domination or colonial contract Some ways that the racial contract affect poverty is the ?color-coded distribution of wealth?.1 Most of the worlds wealth is controlled by whites.1 The sexual contract can correlate with poverty in which some societies are male dominated and there is a concept of domination and subordination.2 There are those who want to oppress others through financial means. The sexual contract can also affect poverty in which employment can depend on physicalShow MoreRelatedHiv / Aids : A Growing Problem Among American Indians And Alaska1731 Words   |  7 Pagesindistinguishable for everyone; some racial/ethnic groups are more affected than others, given their percentage of the populace. HIV/AIDs are a growing problem among American Indians and Alaska Natives (CDC). 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Part of her argument emphasizes women s lack of education, which contributes to their inability to find work, escape abusive relationships etc. While I agree that women worldwide are continuous victims of vicious patriarchal oppression and subjection, and that said despotism should beRead MoreHealth Disparities Among African Americans1453 Words   |  6 PagesHIV/AIDs virus. This viruses significance is relatively recent in human history, but the damage it has done since its inception is catastrophic. In order to understand the HIV/AIDs virus as a disease state, exploration of the people who more often contract the disease, is vital to the unde rstanding of its development. Combatting the health inequity of HIV among African Americans must be done in a manner that begins with the recognition of the evidence indicating this inequity. 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Prostitution, pornography and sexual performance that is committed in exchange for money, drugs, shelter, food or clothes is defined as a commercial sex act. Sex Trafficking has a firm grip as a multi-million dollar production, recently skyrocketing with the modern era of technologyRead MoreThe Impact Of Social Stratification On Minorities1195 Words   |  5 Pages†¨Ã¢â‚¬ ¨The impact on minorities due to inequality†¨Introduction †¨During the course of this class I have learned about social problems within the society in which we live and around the world. It is disturbing to learn that poverty, social inequality, race and cultural discrimination, gender stratification, environmental damage, population growth, and urbanization are among the social problems and controversial issues that still exist in the United State s. What is Social Stratification Social stratificationRead MoreGender Oppression Through The Lense Of Racism. When It1584 Words   |  7 Pagesallows us to understand the many different ways in which individuals or groups experience it and how these other oppressions contribute to gender oppression as well. There are people who suffer because of many systems of oppression, such as racism, poverty, or cissexism. These systems start to intersect, become dependent on each other, and they can only be understood all together as one sum. This is known as intersectionality. Moreover, when it comes to viewing gender oppression through the lens of

For Humans, Culture is Biology free essay sample

This paper discusses the evolution of the human brain and how intelligence and culture are determined by biological factors. This paper examines human culture and how intelligence is determined by biological factors. The author discusses the origins of the human brain, and how it evolved into a tool of intelligence more than two million years ago, and how societal cultures are learned and shared. According to Wolpoff, ?while a human culture cannot be linked to a particular biology, or vice versa, for humans culture is biology.? Wolpoff, 1999, p.164. This statement means that development of a culture is dependent on biologically determined factors. The most important reason for the development of culture is adaptation for survival under changing environment, which in turn requires, on the one hand, natural selection, and on the other making choices, rather than merely acting on instinct. Intelligence, needed for the purpose of making choices has been the product of biological factors. We will write a custom essay sample on For Humans, Culture is Biology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It should be noted that even though some animals such as wild dogs also live in societies, only humans have developed culture. Culture developed side by side with the evolution of certain physical features in the human species, Homo sapiens that made intelligence possible.

What is Integrity Essays - Evaluation, Integrity, Virtue

What is Integrity? Integrity may be defined as, ?strict adherence to a moral code reflected in transparent honesty and complete harmony in what one thinks, says, and does? www.businessdictionary.com. Although variations in operational definition and interpretation may exist, integrity is a value that needs to be practiced at every level of the organization, from the CEO down to front-line employees. Daily situations arise that may test an individuals? business integrity, as well as the organizations integrity as a whole. New technology also tests an organization?s ability to act with integrity. An organization?s leadership must display integrity at the highest level. If management expects their associates to act with integrity, they must lead by example. There are some very basic principles surrounding the qualities of business integrity. At its core, integrity begins with an organization leader who understands the qualities of integrity, which then filters down throughout the organization into every department and every member's approach and attitude. Other key components that are indicative of an organization operating with integrity are; trust from clients, acceptance and willingness to change, openness to feedback and constructive criticism, honoring all commitments and obligations, avoiding organizational misrepresentation, involvement in community, accurate and responsible accounting and record keeping, and treating other individuals and organizations with respect (Moment, 2004). When business integrity is present throughout the deepest layers of an organization and not just at its surface, it becomes the heart and soul of the organization's culture and can mean the difference between an organization that succeeds and an organization that falters. While it is most certainly an integral and positive step for a small business to recognize the significance of integrity as a tool for achieving its desired outcomes, that is only the beginning. What must be recognized for true success is that while certain precise universal principles lead to business integrity, it is in the overall mindset of the organization and the unfailing implementation of these key elements, that an enterprise is truly defined. A small business that instills a deep-seated theme of integrity within its strategies and policies will not only be evident among customers, associates and partners, but its overall influence cannot help but to result in a profitable, successful company. In business integrity is everything. How someone views you as a leader, a businessman/woman, a mentor, a merchant, and a person will directly reflect on success. Some dubious people go into business and do really well at first, attributing that to good planning. However, as time goes on that persons business will eventually decay away and fall out from underneath him. The honest, fair, and just will always prevail (Allred, n.d). Integrity is doing the right thing, even if it may limit ones personal spoils. One who acts with integrity will always do what?s right and ethically sound when faced with tough decisions. As the world becomes more globally connected, leaders will be faced with different challenges, and it is in that leaders? best interest to act with a high moral code. When this is done, business will flourish. Others will trust you, confide in you, and depend on you to always act out of integrity. References Allred, D. L.. (n.d.). Integrety in Business and Life! Retrieved January 20, 2009, from: http://EzineArticles.com/?expert=David_L_Allred BusinessDictionary.com. (2007). Integrity. Retrieved January 23, 2009, from: http://www.businessdictionary.com/definition/integrity.html Moment, R. (2004). It only takes a moment to score: The entrepreneur's guide to successfully selling business ideas. Bloomington, IN; iUniverse.

Importance of Court Case of Korematsu v. United States

Importance of Court Case of Korematsu v. United States Korematsu v. United States was a Supreme Court case that was decided on December 18, 1944, at the end of World War II. It involved the legality of Executive Order 9066, which ordered many Japanese-Americans to be placed in internment camps during the war. Fast Facts: Korematsu v. United States Case Argued: Oct. 11-12, 1944Decision Issued: Dec. 18, 1944Petitioner: Fred Toyosaburo KorematsuRespondent: United StatesKey Question: Did the president and Congress go beyond their war powers by restricting the rights of Americans of Japanese descent?Majority Decision: Black, Stone,  Reed,  Frankfurter,  Douglas, RutledgeDissenting: Roberts, Murphy, JacksonRuling: The Supreme Court ruled that the security of the United States was more important than upholding the rights of a single racial group during a time of military  emergency. Facts of Korematsu v. United States In 1942, Franklin Roosevelt signed Executive Order 9066, allowing the U.S. military to declare parts of the U.S. as military areas and thereby exclude specific groups of people from them. The practical application was that many Japanese-Americans were forced from their homes and placed in internment camps during World War II. Frank Korematsu, a U.S.-born man of Japanese descent, knowingly defied the order to be relocated and  was arrested and convicted. His case went to the Supreme Court, where it was decided that exclusion orders based on Executive Order 9066 were in fact Constitutional. Therefore, his conviction was upheld. The Courts Decision The decision in the Korematsu v. United States case was complicated and, many might argue, not without contradiction. While the Court acknowledged that citizens were being denied their constitutional rights, it also declared that the Constitution allowed for such restrictions.  Justice Hugo Black wrote in the decision that all legal restrictions which curtail the civil rights of a single racial group are immediately suspect. He also wrote that Pressing public necessity may sometimes justify the existence of such restrictions. In essence, the Court majority decided that the security of the general citizenry of the US was more important than upholding the rights of a single racial group, during this time of military  emergency. Dissenters in the Court, including Justice Robert Jackson, argued that Korematsu had committed no crime, and therefore there were no grounds for restricting his civil rights. Robert also warned that the majority decision would have much more lasting and potentially damaging effects than Roosevelts executive order. The order would likely be lifted after the war, but the Courts decision would establish a precedent for denying rights of citizens if the current powers that be determine such action to be of urgent need.   Significance of Korematsu v. United States The Korematsu decision was significant because it ruled that the United States government had the right to exclude and forcibly move people from designated areas based on their race. The decision was 6-3 that the need to protect the United States from espionage and other wartime acts was more important than Korematsus individual rights. Even though Korematsus conviction was eventually overturned in 1983, the ​Korematsu ruling concerning the creation of exclusion orders has never been overturned.​​ Korematsus Critique of Guantanamo   In 2004, at the age of 84, Frank Korematsu filed an amicus curiae, or friend of the court, brief in support of Guantanamo detainees who were fighting against being held as enemy combatants by the Bush Administration. He argued in his brief that the case was â€Å"reminiscent† of what had happened in the past, where the government too quickly took away individual civil liberties in the name of national security.

Case Study Essay on Nursing Informatics

Case Study Essay on Nursing Informatics Case Study Essay on Nursing Informatics Nursing Informatics in today’s Healthcare Delivery System: This paper highlights the essentiality of informatics processes and technology in informatics in enhancing the safety of patients and summarizes nursing research that is relevant to the matter. The paper makes use of numerous material most of which is current to highlight the importance of informatics in improving health care. The author arranges the information logically, first by defining and describing the key aspects of the article, as well as, key terms. The information is seen as largely accurate and valid as it is cited correctly fro current materials and arranged in a manner that supports the topic and purpose of the article. The conclusions of the paper are based on most of the information cited in the main body of the paper. The recommendations are deducted from the analysis of the information presented and, therefore, are believable to a certain level. One of the things that reduce the level of accuracy of the conclusions of the author is that he introduces new materials at the conclusion level and that makes the conclusion less valid. Though the author might have included this new citation to support the conclusions he draws, it would have been more accurate if the conclusions and recommendations were entirely drawn from the body of the paper. The purpose of this article was to utilize an approach that was qualitative in exploring perceptions in nursing of the effects of health information system utilization in the work place. To achieve its purpose, the research utilized three institutions in National healthcare Group. It also involved seven nurses and interviews. The researchers provided a brief overview of the major aspects of the study which was supported by a number of current studies and literature. The literature is current and well cited and the information is arranged in a manner that is logical. It is highly probable that the information is accurate and valid as it is cited from current material. The authors get their conclusions from a careful analysis of the results of the study. The conclusions and the recommendations of the study, therefore, are believable as one can follow and make sense of them from the methods, results and analysis of the interviews carried out in the study. There are a number of limitations, however, that the study presents. For instance, study was small and, therefore, it is impossible to generalize the results of the study to represent a larger population. Additionally, the quality of the article is determined largely by the skills of the researchers. As it follows, the outcomes might not be wholly accurate or valid. The validity of the truth of the results is also doubtful as the researcher asked the participants sensitive questions regarding HIS and its barriers and effects. However, the study is essential as it gives the audience a first- hand opinion of the users of health information systems and the kind of effects it has on health care, and qu ality of outcomes in patients. The purpose of this article id to look at the level at which Canadian medical institutions have adopted health informatics and the impacts the informatics have on health delivery. The author basis her arguments on a number of materials most of which are current. This indicates that the accuracy of her deductions is assured. Additionally, the work is properly cited and, therefore, it can be thought of as valid. The author introduces the article by giving to her audience the main perspective and focus of the paper. Additionally, the author also carries out her own surveys to add on to the information derived from the literature. The conclusions of the study are made after the careful analysis of the results of the survey and after the careful study of the literature. Though the article is of uttermost importance to the nursing industry, it also poses a number of limitations. The study makes conclusions about Canada and, therefore, the recommendations can only be made about Canada and c annot be generalized with a larger population. This paper is a systematic literature review that seeks to explore the current, available studies that indicate whether the nursing population in the US today, other than the current graduates, have the required, sufficient knowledge and competencies to utilize knowledge in informatics and skills to enhance the advancement of practice based on evidence and utilization of electronic systems of medical records effectively and associated technologies. The author uses articles derived from the period between 1999 and 2006. The currency of the articles he chooses to use in the literature review indicates that the information displayed in the article is current and valid. The information is also properly cited and referenced to indicate that it is accurate; the author arranges the information logically by first defining the main aspects of the subject matter. The author makes several conclusions all of which are based on the information obtained from the literature reviewed. The author does not include any other information that is not priory highlighted in the reviewed literature. There are some limitations in the article nevertheless. For example, the author highlights four different limitations that he deems are the contributing factors to the incomplete study and research if the clinical population. The author does not show how he came with these conclusions. It is not clear that his recommendations are backed up with evidence or they are just personal recommendations. However, the study is extremely significant in today’s health care as they highlight the areas in need of improvement when it comes to nursing informatics in providing health care. The article can be used in the making of the concepts paper as it can be used to help nurses improve their informatics knowledge by highlighting areas of need. The article discusses the importance of electronic health records in improving the kind of health care hospitalized patients get in hospitals. The article also shows how essential it is for nurses to use sources of electronic documentation as it is the only relevant and meaningful way of majority of the essential information about their patients. The article draws a lot of its information from numerous articles and other materials that are logically organized. The material the article draws its evidence from seem appropriate for the subject are, therefore, appropriate. The cited materials help the authors discuss and show the relevant aspects of electronic documentation and its implications. Additionally, the authors carry out their own studies which involve an integrative review of the available literature and the examination of the associations between the quality of health care and electronic documentation. The study does this by following the quality framework by Donabedian. The general discussions and summary of the article are used by the authors to provide an essential overview of the conclusions that article draws. They also could be highly useful to support the conclusion in the research paper. The paper, however, had one significant limitation and that is the researchers did not seek to answer the question, ‘how does electronic documentation aid nurses in delivering quality health care?’ the study did also not evaluate the outcomes of the patient. These limitations, however, can be used as new topics for future research whereby researchers in the future can find out from nurses how electronic documentation help in improving delivery of health care so as to obtain and define variables for evaluating some outcomes in patient health. This source is extremely essential because it provides one with the essential information on how health care can be improved. This is one way that one can come up with recommendations of how today’s he alth care can be improved and enhanced. Are you ready to pay for custom case studies written by highly qualified writers? Dont hesitate to contact our company right now!

Wedding Planning Research Paper Example | Topics and Well Written Essays - 5000 words

Wedding Planning - Research Paper Example The most important is to make a checklist consisting of all the factors to prepare for. Before actually going for the actual interview, the interviewee should be aware of each and every detail of the service to be offered. These includes ideas for venues, photographers, wedding ceremony music, details and procedure of the marriage license, advice for the wedding reception including the time of the reception, other reception activities. As a wedding planner, one should know each and every detail of the wedding and should have proper contacts in the right places. It is obvious that the interviewing couple or family would ask a lot of questions related to the experience of the planner as well as all other minor details of the wedding preparations. Therefore, the interviewee should also have all the necessary documents, brochures of photographers, hotels, caterers etc. It is advisable to also carry pictures of previous weddings planned by the interviewee. This would give an idea to the family of what to expect from their own contract. The interviewee should also be able to give advices on hotel accommodations, photographers, suitable locations etc. The wedding planner should also give details about the packages offered by him for the couple including details of the wedding planning services, wedding day coordination plans, wedding consultations and other services offered. Other important details should include the pricing of the services, significant features of the client contract and every major as well minor detail of the services provided for the wedding. The wedding planner should be able to convince the couple that he would take all the responsibility for the wedding and would make sure that the wedding takes place in the best way possible and according to the wishes of the bride, the groom and their families. The planner should be able to convince the family that he would be responsible for each and every thing and would make sure

Sustainable Business Development -- Paper Essay

Sustainable Business Development -- Paper - Essay Example Due to globalization, the demand for newsprint is increasing with more and more books and magazines selling in the streets. Modernization seems to be changing the use of paper, today more currents seem to be using paper for sanitary products, packaging and office paper among other uses. Unfortunately, most of this paper goes as a waste. A study by Foghmontensen et al. (2001 p. 12), show that paper, pulp, and board take up 45% of the world’s commercial timber. In addition, many countries use paper for their packaging. In Europe, Asia, America, and many other countries, paper production manages these forests eliminating the non-timber uses, which is crucial for the local people. In addition, cutting down forests for paper production affects biodiversity and the environment, which includes water and soil. Further research shows that foreigners often purchase these forest plantations, and this keeps the local government from their control. According to a report by UNEP (2013), paper production may sometimes use non-timber plant materials like the bamboo forests that seem to disappear slowly in India. These plants have environmental effects similar to the timber forests especially during wood pulp production. During paper production, there are ranges of pollutant emissions, which pollute the water and marine ecosystems whether through chemical or mechanical bleaching. These pollutants equally affect the human health. The wastes from paper production fill the landfill sites although paper recycling is now common especially because it saves energy and resources. It is unfortunate how these loggers continue clearing the natural forests considering that these forests help in rain formation. Industries have cleared the natural forests in order to have the fabricated forest. These forests are homes to much wildlife, and clearing these forests affects their habitat. Paper production and use are on the increase, and, unfortunately, this has caused

Kaiser Permanente Risk Management Executive Summary Essay Example for Free

Kaiser Permanente Risk Management Executive Summary Essay Organization Description Kaiser Permanente (KP) is the nation’s largest integrated health care delivery system. KP serves nine states and over nine million members, with an annual operating revenue in 2013 of 53.1 billion. KP is a leader in quality improvement efforts in the health care industry through participation in studies performed by the National Committee on Quality Assurance (NCQA), The Joint Commission (TJC) accreditations, and the implementation of a state of the art electronic health records system, which focuses on integration and quality of care standardization. The focus of this summary is on KP hospitals in the northern California region and will include topics such as the purpose of risk and quality management, risk identification and management, current risks, quality outcomes, organizational goals, and the relationship between risk and quality management. Risk and Quality Management Purpose General The purpose of risk management in health care is simply the process of protecting the assets and minimizing financial losses to the organization (Singh Habeeb Ghatala, 2012). A comprehensive risk management strategy within a health care organization will include focus on continuous quality improvement (CQI). The purpose of CQI in health care, according to Sollecito and Johnson (2013), is to offer a â€Å"structured organizational process for involving personnel in planning and executing a continuous flow of improvements to provide quality health care that meets or exceeds expectations† (p. 4). Through linking the processes of risk management and quality improvement the success of both processes is more likely to be realized. Kaiser Permanente The key concepts for risk and quality management at KP are commitment to quality, patient safety, privacy protection, and fraud prevention. KP risk management and quality management programs are central to their mission, values, and culture. Methods currently utilized to support these concepts  within KP are consumer surveys, the use of an integrated EHR with evidence based guidelines and clinical decision-making functionality, stringent patient privacy regulations and processes, continuous clinical and administrative staff training programs, and participation in studies focused on standardizing national quality measures (Kaiser Permanente, 2012). Risk Identification and Management Steps While KP is a leader in health care risk and quality management there are specific steps this consultant is recommending on a continual basis that will improve risk identification and management within the organization. 1. Identify and analyze loss and exposure While there are many methods utilized within the health care industry in the identification and analysis of loss and exposure, the recommended methods for KP are as follows: a) Incident-reporting analysis b) Improvement on the current performance management process for employees to bring focus on risk mitigation and quality improvement. c) Quantitative analysis of patient complaints and satisfaction surveys. d) Review of the organizations past professional liability and workers compensation reports. e) Review of surveys completed by TJC and NCQA on other hospitals in order to identify risk areas that KP should focus on. (McCaffrey Hagg-Rickert, 2009) 2. Research and propose alternative risk techniques To mitigate risks that are unavoidable at KP, a combination of alternative risk techniques will help reduce situations that might negatively affect the organization. A financial analysis and risk analysis should be performed in order to ascertain the likelihood of utilizing the exposure avoidance technique. This is not a likely option as the financial impact of eliminating services may out weigh the risks involved with continuing them. A loss reduction approach is more likely to be the technique chosen for this organization. The core prevention activities that must be present in the loss reduction technique are as follows: a.) Ongoing staff education b.) Current policy and procedure review and revision c.) Updates to the organizations current EHR system to ensure the data present in the clinical decision-making and evidence-based clinical guidelines technology is the most current data available. According to Chen, et al (2009), â€Å"a growing body of literature confirms the value of electronic health records (EHRs) in improving patient safety, improving coordination of care, enhancing documentation, and facilitating clinical decision making and adherence to evidence-based clinical guidelines† (p. 323). 3. Risk management technique selection This two-part process of risk management technique selection is accomplished through forecasting and application of an ongoing measurement process, which will allow KP to analyze the risk management technique with regard to outcome and cost effectiveness. Included in the measurement process both risk treatment and risk-financing techniques should be measured (McCaffrey Hagg-Rickert 2009). 4. Implement the selected techniques Implementation of the chosen risk management techniques may include decisions on insurance coverage and policy changes, overall department workflow changes to ensure compliance with state and federally mandated regulations and guidelines, and elimination of processes that impede or hinder patient safety. 5. Monitor and improve upon the implemented risk management program In order to continue improving upon the newly implemented risk management program a comprehensive monitoring strategy should be employed. In fact, McCaffrey and Hagg-Rickert, (2009) stated, â€Å"a multidisciplinary approach to evaluating the risk management program ensures that the impact of additional opportunities to improve the risk management function are fully explored† (p. 21). a.) Prepare an annual risk management report b.) Compare the new annual report against prior years risk management data (McCaffrey Hagg-Rickert 2009) Current Risks Three risks that KP should take special care to avoid are rejection of newly implemented risk management and CQI procedures by employees, statute and regulatory changes, and health care associated infections (HAIs). 1. Rejection Change implementation is never an easy task and without special care taken the rate of rejection to change by clinical and administrative employees is high. In order to achieve successful CQI changes the following guidelines and recommendations are presented. a.) Minimize employee rejection through easily implemented and followed CQI procedures. b.) Engage employees in planning to increase acceptance. c.) Ensure lateral linkages within the organization across specialty departments to improve communication (Sollecito and Johnson, 2013). 2. Statute and regulatory changes With the ever-changing landscape in state and federal statutes and regulations surrounding the health care industry, special attention to this risk area must be taken. In fact, Cohen (2009) stated that â€Å"health care is one of the most heavily regulated of all sectors of commerce† (p. 328). Failure to comply with state and federal statutes and regulations can bring about negative financial affects at KP, including but not limited to; fines, loss of accreditation and credentialing, and an increase in malpractice lawsuits, not to mention a decrease in quality of care. a.) Risk management and quality improvement officers stay current and involved in statute and regulation changes. b.) Mandate educational goals for risk management and quality management officers with regard to state and federal regulations. c.) Implement a monthly employee newsletter within which the risk management officer and quality improvement officer outline regulation changes. Include processes that emplo yees should expect to see implemented to maintain compliance. Include a signature page with those editions that include changes to policy and ensure all employees sign and return to the human resources department. d.) Ongoing training for clinical and administrative employees with regards to statute and regulation. The risk management and quality improvement officers will be responsible to work with the organizations education department to implement new workshops as needed. e.) Include these responsibilities in the performance monitoring strategy for the risk management and quality improvement officers. 3. HAIs Health care associated infections are a serious risk in hospitals, as noted by Sydnor and Perl (2011), in their statement â€Å"HAIs are the most common complication seen in hospitalized patients† (para. 20). Improper prevention can lead to increased costs, lengthier hospital stays, and even patient death. Additionally, a Condition of Participation (CoP) (42 CFR 482.42) by CMS mandates hospital infection control programs to adhere to specific requirements. Recommendations are as follows. a.) Implement a house-keeping checklist to ensure proper sanitization of patient rooms. b.) Implement a sanitization checklist for clinical staff that will enforce hand washing before and after patient contact. c.) Develop a committee to review and revise the KP infection prevention and control program. Revisions should focus on compliance with TJC and the Center for Disease Control (CDC) regulations. Quality Outcomes Internal and external Three internal and external factors that influence quality outcomes are organization management of interpersonal relationships between physicians and patients, patient compliance, and continuity of care. Without proper management of interpersonal relationships between physicians and patients, the organization will face degradation in trust and openness. Patients should be involved in all treatment decisions, through proper education on their diagnosis and treatment options. This will bring about patient engagement in this decision making process. While KP cannot force their patients to comply with treatment guidelines, the external influence of patient compliance is crucial to quality outcomes. Programs focused on thorough training and education of patients and family members will improve the rate of compliance, thus improving the probability of positive quality outcomes for patients. Lack of patient compliance will hinder the treatment process and lower the level of quality outcomes standards at KP. Continuity of care is another internal influence that can affect quality outcomes. Regular follow up with patients will also increase patient compliance. Without improving continuity of care, the KP organization will see a reduction in positive quality outcomes and an increased in undesired outcomes (DeHarnais, 2013, chp 5). Goals Short-Term 1. Design new regulatory and statute training programs for all clinical and administrative employees. 2. Review and revise the KP infection prevention and control program 3. Revise the performance management system to include CQI measurements and risk management procedures as performance metrics. Long-Term 1. Increase adherence to state and federal regulations and statutes throughout the KP organization. 2. Reduce HAIs by 10% throughout KP hospitals in the northern California region. 3. Improve CQI measurement and risk management policy adherence throughout the northern California region by 20% among clinical employees. Risk and Quality Management Recommendations Risk management policies 1. Quarterly peer review The Health Care Quality Improvement Act (HCQIA) of 1986 â€Å"encourages hospitals, state licensing boards, and professional societies to identify and discipline physicians, dentists, and other health care providers who, after adequate, nondiscriminatory peer review, were found to have engaged in negligent or unprofessional conduct† (Cohen, 2013 p. 333). Through ongoing screening of new and current clinicians, KP will take responsibility for offering their patients that highest quality of care and reducing the risk of employing negligent clinical employees. 2. Zero tolerance adherence policy for all employees with regard to infection control procedures Part of the CMS CoP (42 CFR 482.42) regulation is the â€Å"designation of an infection control officer and development of relevant policies that address the identification and control of infections and communicable diseases. Without full compliance with all CoPs, KP could face the loss of their Medicare provider agreement. 3. Vulnerability analysis chart and emergency plan policy. According to Rawson and Hammond (2009) â€Å"by evaluating vulnerabilities and taking appropriate preventive action, loss can be minimized in an emergency†Ã‚  (p. 506). Health care facilities should include prevention measures in their emergency plans that include the risk of terrorist attacks. While terrorist attack risk cannot be completely mitigated, it is the responsibility of the health care facility to be prepared for such an emergency. Obtain additional information on including risk of terrorist attacks from the National Institute for Occupational Safety and Health (NIOSH). Quality management policies 1. Adherence to evidence-based clinical guidelines While it has been shown that â€Å"clinicians have customarily enjoyed a great deal of autonomy in their practices† (Argawal, 2010, para 3), it is imperative that clinicians follow evidence-based clinical guidelines. If exceptions should be made the details of, the patient diagnosis and variations should be presented for peer review prior to altering treatment plans. 2. Minimum score of 88% on customer satisfaction surveys Clinicians must maintain an average score of no less than 88% on customer satisfaction surveys quarterly. In today’s health care market, measurements of quality include consumer satisfaction. In fact, Bernard and Savitz (2009) state that in todays â€Å"competitive health care environment, consumers want and expect better health care services and hospital systems are concerned about maintaining their overall image† (p. 185). Relationship between risk and quality management In the past, risk management officers and quality improvement managers worked autonomously from one another, in fact they most often reported to different superiors. However, today healthcare organizations are realizing that in order to reach quality of care goals and maintain effective risk management programs these disciplines must work together closely. An example of how risk management efforts and quality improvement efforts complement one another is seen in the reduction of medical errors. The risk management plan must consider ways to reduce medical errors, while the quality improvement plan will offer solid steps toward minimizing medical errors (Sollecito and Johnson, 2013). Conclusion This summary focused on topics such as the purpose of risk and quality management, risk identification and management, current risks, quality outcomes, organizational goals, and the relationship between risk and quality management. While KP is the nation’s largest integrated health care delivery systems and leader in CQI standardization, there is always room for improvements. This consultant understands the importance of improvement at KP, thus humbly presents this summary and recommendations to the board of directors. References Agarwal, R. (2010, May). A Guideline for Quality Accreditation in Hospitals. Quality Digest, (), 1-4. Retrieved from http://www.qualitydigest.com/inside/twitter-ed/guideline-quality-accreditation-hospitals.html Chen, C., Garrido, T., Chock, D., Okawa, G., Liang, L. (2009). The Kaiser Permanente electronic health record: Transforming and streamlining modalities of care. Health Affairs, 28(2), 323-33. Retrieved from http://search.proquest.com/docview/204522974?accountid=458 Cohen, M. (2009). Statutes, Standards, and Regulations (chp 10) in McCaffrey, J. J., Hagg-Rickert, S. (2009) Risk Management Handbook (5th ed.). San Francisco, CA: Jossey-Bass. DesHarnais, S. I. (2013). The outcome model of quality (chp 5) in Sollecito, W. A. and Johnson, J. K. (2013). McLaughlin and Kaluznys Continuous Quality Improvement In Health Care (4th ed.). Jones and Bartlett Publishers. Emily R. M. Sydnor, Trish M. Perl (2011, January). Clin Microbiol, 24(1): 141–173. Retrieved from http://www.ncbi .nlm.nih.gov/pmc/articles/PMC3021207/ Kaiser Permanente. (2014). Kaiser Permanente, Retrieved from http://share.kaiserpermanente.org/article/history-of-kaiser-permanente/ McCaffrey, J. J., Hagg-Rickert, S. (2009, Chp 1) Developing of a Risk Management Program in Risk Management Handbook (5th ed.). San Francisco, CA: Jossey-Bass. Rawson, M. L. and Hammond, H. Y,. (2009) Emergency Management in McCaffrey, J. J., Hagg-Rickert, S. (2009, Chp 7) Developing of a Risk Management Program in Risk Management Handbook (5th ed.). San Francisco, CA: Jossey-Bass. Singh, B., Habeeb Ghatala, M. (2012, August). Risk Management in Hospitals. International Journal of Innovation, Management and Technology, 3(4). Sollecito, W. A. and Johnson, J. K. (2013). McLaughlin and Kaluznys Continuous Quality Improvement In Health Care (4th ed.). Jones and Bartlett Publishers.

Mina Loy as the Modern Woman Essay -- Biography Biographies Essays

Mina Loy as the Modern Woman Born on December 27, 1882, into an ordinary London family, Mina Lowy proved to be anything but common. After spending years as the recipient of her father’s encouragement, Loy moved from the artistic confinement that her mother tried to impose upon her to a life of literary acclaim. Developing her artistic crafts of painting, sculpture, and poetry, her most recognized talent, Mina Loy refused to be crowded into convenient societal definitions. Hailed as the quintessential â€Å"New Woman† in 1917, Loy embodied the changing definition of modern femininity. As an adolescent, Loy often clashed with her mother, Julia, as she strove to improve her craft. She yearned to fully express herself artistically, through her painting and her literature, yet her mother discouraged her, wishing for her daughter to conform to the tradition expectations for a girl in British society. Mina later said: In the sheltered homes of the nineties, daughters were bullied to maturity, subject to prohibitions unmodified since babyhood. Their only self expression: to watch and pray (Burke, 32). Loy was forced to fight for any chance to study her crafts, as her mother was not an advocate for female education. After winning the battle against her mother’s repression, with her father’s help and encouragement, Loy entered the Kunstlerrinen Verein Art Academy in Munich, where she excelled under the tutelage of Angelo Jank. Carolyn Burke wrote that, for Loy, leaving England at the turn of the century meant escaping from the repressive forces embodied by her mother: the complacency of British culture, its contradictory goals for daughters, and the constrain... ...friends enjoyed eluded her, Loy’s work continues to stand as an expression of changing female modernity. As the New Woman, Loy was independent, confident, and undaunted by those who claimed her work was merely scandalous and pornographic. Mina Loy's life story and the story of her work is a complicated one, as Loy seemed to epitomize her age at the same time that she eluded it (Weiner). Her work paved new literary paths and with her sexual and experimental style she altered what was accepted and expected from female writers. As the modern era faded, the definition of the New Woman continued to change, and like both Loy and her poetry, continued to escape classification. http://www.the-artists.org/ArtistView.cfm?id=8A01F8F4-BBCF-11D4-A93500D0B7069B40 http://www.poets.org/poets/poets.cfm?prmID=96 http://www.english.uiuc.edu/maps/poets/g_l/loy/loy.htm

Ezekias Is Considered One of the Finest Painters

Ezekias was an ancient Greek vase-painter and potter, who worked between approximately 550 BC – 525 BC at Athens. Ezekias worked mainly with a technique called black-figure; Ezekias is considered the most original and most detail-orientated painter and potter using the black-figure technique. To determine whether Ezekias was the best black-figure artist of all time, we have to first consider the other black figure artists that are among the best, and compare the work of Ezekias to them.From this, one can then determine an opinion over whether or not Ezekias was the best, or just among the best. Other fine black-figure artists include the Amasis Painter, Sophilos, the Gorgon Painter and Kleitias. Ezekias mainly illustrates historical writings and shockingly realistic interpretations of Athenian life. The styles of the vases appears noticeably different from eight century BC Geometric art featuring abstract motifs and instead show human portrayals that appear to emerge from the painting.A painter of heroes, Ezekias demonstrates his careful attention to detail and insight into Greek mythology with his most famous work: the amphora vase at the Vatican showing Achilles and Ajax playing a dice game. Unlike earlier Athenian black-figure vases of Kleitias the surface of the vase is not divided into horizontal bands; rather, monumental figures are shown in profile view in a single large framed panel. When comparing Ezekias’s amphora to other works of art of the period, it is clear that the artist is working towards finding a freer world.Where there was rigidity in the forms, there is now a mix of sternness and charm. He appears much less interested in violent action than previous and focuses more in soft deliberate movements and small though not insignificant activities that last for some time and reflect a realistic view of Athenian life. The details and decorations of the clothes on the amphora with Achilles and Ajax are engraved with particular care. Th is is evident in details such as the pattern on the heroes’ cloak, highlighted with delicate touches of white.The figural and ornamental motifs that are characteristic of the black-figure vase painting brilliantly stand out against the red clay background. The arch formed by the backs of the two warriors reflects the shape of the amphora. This shape is echoed throughout the piece, appearing again in the space between the heads and spears of the two men. Unlike some other painters of the time, Ezekias has planned his vase well and therefore had no problem in fitting his characters onto the ase without making them seem out of proportion, which several painters seemed to have a problem with, such as the Gorgon painter on the Dinos where some of the figures protrude into the frieze line. The Attic black-figure style appears to be well-developed, with figures being rendered in a mature archaic style much influenced by contemporary developments in sculpture from the Geometric and O rientalization period. Ezekias excels in painting and in finely engraved detail, and succeeds where others have failed, in endowing his figures with mood and emotion, as well as the capacity for action.

She Touched the Little Box in Her Pocket and Smiled

She touched the little box in her pocket and smiled†¦Ã¢â‚¬ ¦ Anne was playing all by her self as usual. Nobody bothered to play with her, for she was poor, so no one knew about her imaginative personality. Anne was used to it. she was roaming around the school alone, when she caught the sight of something shining. She ran to it-it was a little golden box with some carvings on it. She picked it up, trying to imagine what there was inside†¦.. an alien? Maybe some money†¦ or chocolates?Or better still†¦ a tiny alien which would grow and grow and begin to eat people! Anne put the box into her pocket. She decided to keep her little secret to herself; to open the school afterschool. after a boring history lesson, the final bell rang. Anne rushed home and locked herself in her rom. She took out the box. She was afraid to open it ,though. What if it had a bomb in it? She finally summoned all her courage to open it when she was disturbed b a soft knock on her door. It was her mother. Anne please come and lay the table for tea, because I’m tired and my head feels hot, â€Å" she said Anne groaned and thought it would not make a difference if she did not do it. They did not have enough to buy food, anyway, so it was just biscuits and tea. She was impatient to open her box. But she went down and laid the table, and waited for her father, a poor tailor, to come back home. When he came, he sat down immediately, exhausted from walking. He opened his newspaper and began sipping his tea. A jewelry case, belonging to Mr. mason, containing a diamond ring, was lost on her way home. Whoever returns it will get a reward,† he read aloud Anne opened the box that night. The next day, Anne went to school skipping. Her class had to write essays. She chose the topic â€Å"if I were a millionaire† to write on. The other children laughed at it. â€Å"you? A millionaire? † they asked She touched the little box I her pocket and smiled. It was Mr . Mason’s jewelry case with the ring inside

Take this quiz to find out if youre working too hard

Take this quiz to find out if youre working too hard Early mornings, late nights, and about 6 cups of coffee in between all of it†¦ Does that mean you are being over worked? Over working can take a toll on your health both mentally and physically. It is  hard to find a balance between work and your personal life since we have technology in the palm of our hands. But as they say, hard work pays off†¦right? But how do you know when it’s time to take a step back and take some time for yourself. Take this quiz and find out if you’re great at your work-life balance.  Ã‚  Ã‚  Source [Playbuzz]

Horned Gopher (Ceratogaulus) - Facts and Figures

Horned Gopher (Ceratogaulus) - Facts and Figures Name: Horned Gopher; also known as Ceratogaulus (Greek for horned marten); pronounced seh-RAT-oh-GALL-us Habitat: Woodlands of North America Historical Epoch: Late Miocene (10-5 million years ago) Size and Weight: About one foot long and a few pounds Diet: Plants Distinguishing Characteristics: Large head with small, beady eyes; paired horns on snout About the Horned Gopher (Ceratogaulus) One of the most improbable megafauna mammals of Miocene North America, the Horned Gopher (genus name Ceratogaulus) certainly lived up to its name: this foot-long, otherwise inoffensive gopher-like creature sported a pair of sharp horns on its snout, the only rodent ever known to have evolved such an elaborate head display. To judge by its small eyes and mole-like, long-clawed front hands, Ceratogaulus evaded the predators of its North American habitat and avoided the noonday heat by burrowing into the grounda trait shared by the prehistoric armadillo Peltephilus, the only other known horned, burrowing mammal in the fossil record. (The Horned Gopher also bears an uncanny resemblance to the mythical Jackalope, which, however, seems to have been made up out of whole cloth sometime in the 1930s.) The big question, of course, is: why did the Horned Gopher evolve horns? An amazing amount of paperwork has been expended on this mystery, the most likely answer coming to us via the process of elimination. Since both male and female Horned Gophers possessed horns of roughly the same size, these horns clearly couldnt have been a sexually selected characteristicthat is, males didnt impress females during mating season with their long hornsand the structures were oriented in such a way that they would have been of practically no use in digging. The only logical conclusion is that these horns were intended to intimidate predators; a hungry Amphicyon, for instance, might have thought twice about lunching on the bite-sized Ceratogaulus (and getting a mouthful of painful horn in the process) if a more easily swallowed creature happened to be cowering nearby.

Evaluation of Zara's fashion marketing performance Term Paper

Evaluation of Zara's fashion marketing performance - Term Paper Example ithin the Singapore apparel industry is almost one point three percent and it occupies the sixth position after the other international brands such as Mango, Guess, Espirit and the like (Burgen, 2014). Its vision is to satisfy the customer’s desires and needs and therefore they keep on renovating business so that it may be able to improve the condition of the business and satisfy the customers. Zara’s mission statement includes the ideals of contributing to the world in which they interact so that it may lead to sustainable development of the entire society (Jacob & Mamgain, 2011). The brand actually deals with clothing, footwear and accessories designed for men, women and children. The main advantage that Zara has in comparison to the other retailers on the market is that they do not define their segmentation into ages, therefore they are able to cater a broader range of market and capture more customers. Values that are mostly associated with the brand Zara are modern , trendy, glamorous and the likes (Zara.com, 2010). Typically a Zara customer is mostly a young, trendy fashion conscious individual who is also seeking value in the products that he or she is buying. Moreover the customer is highly related and updated with the latest fashion trends and is keen on purchasing products which carry a highly fashionable outlook or design but a reasonable price tag. The ultimate value that they want from these products are that they should be sophisticated, impressive and should add a glamor quotient to their wardrobe. Zara is such a brand which is proud of its decision to avoid mass production. In the domain of style and design, it offers its customers with the latest style and designer products. It aims at achieving high fashion with a low price intent. . The customers who buy Zara are mostly young, fashion conscious and they are also very conscious of the value of products. They are also highly aware of the latest fashion trends in the

The Effects of E-commerce on the Global Market Research Paper

The Effects of E-commerce on the Global Market - Research Paper Example In this article, called "The effects of E-commerce on the global Market", the author says that E-commerce is a kind of business where the sales of products and alternatives or both companies carried out of Internet. The introduction of e-commerce has reformed communication across nations. From when it had been released, companies have taken gain it to, enhance essay online service products, improve their marketplace share, expand profitability and reduce shipment time. E-commerce was fundamentally non-existent in most parts within the world. Development of e-commerce initiated the growth of many e-commerce enterprises that created convenient online trading platforms that connect thousands of global traders as well as local traders in the business. As a new channel, e-commerce is constantly changing the mode of trade, influencing cost, efficiency, and value of trade; hence, having more impact on international trade. Various studies show that e-commerce influences international trade not only by making trade more convenient but also decreasing transaction costs. As technology advances and transport costs decrease, the costs of commerce have experienced tremendous change, and as global e-commerce and international trade become convenient, the connection between buyers and sellers has increased making negotiations easier resulting in increased volume of trade. Hurry up and get this perfect essay! Lots of students are saving their time and increasing their rating right now. This product will bring you the highest mark!The impact of e-commerce on global economy is far reaching since it has a profound effect on businesses that have branches all over the globe. E-commerce is powerful compared to the traditional resources because with the aid of e-commerce people can shop online regardless of their physical location. Therefore, e-commerce has succeeded in removing geographical barriers, which allows customers to contact vendors without hassles that were prevalent in the traditional way of doing business. e-commerce has brought drastic change to the traditional market and has been overwhelmingly accepted since it clicked with many businesses and currently businesses cannot exist without e-commerce. Moreover, e-commerce has influenced international trade by helping many small enterprises because they no longer require physical office, which cater s for certain geographical location. The influence of e-commerce on global economy is huge such that target audience can be accessed without wasting economic and time resources since target market can be accessed with the help of efficient online marketing strategies (He, Li, Wu and Jiang, 2011). E-commerce influences everything from production to service levels many company engage in doing business and the significant change is here to stay. Businesses that embrace e-commerce face the challenge of staying ahead of competitors with the changing technology; therefore, businesses have to wield the power successful marketing in order to have an edge in market competition. Global e-commerce also affects developing nations and helps bring them to the forefront in global trade and commerce and since e-commerce crosses economic and political barriers it result in effective marketing techniques. E-commerce has various benefits and works wonders for small and large businesses because with e- commerce techniques enterprises have the ability to increase sales and profits (He, Li, Wu and Jiang, 2011). E-commerce, through distribution channels offers markers easy, cheap and fast way of targeting market segments because there are few intermediaries involved in e-commerce distribution channels. Moreover, e-commerce for international marketers eases vendor specialization because e-commerce accommodates high specialization that would be economically difficult in the physical world. As well, standardized marketing strateg

Final paper Term Example | Topics and Well Written Essays - 3250 words

Final - Term Paper Example The implementation of effective positional and marketing strategy can benefit to gain competitive lead over other rivals. The introduction of Minute maid, as a new high quality juice, requires most suitable marketing strategies to monitor the external opportunities and threats. One of the greatest strength of the Coca Cola Company is to market any new product or conduct business on a worldwide scale. The execution of Customer Relationship Management, direct marketing and internet marketing campaign can benefit Coca Cola Company for maintaining long-term sustainable growth. Global business environment is becoming highly competitive as several leading organizations around the globe are trying to capitalize on the potential opportunities that are developed due to globalization and technological advancement. Each and every organization is trying to develop and implement unique strategies in business operation process in order to gain potential competitive advantages over their competitors. Marketing strategy can be considered as important business operation strategy that helps organizations to market their products successfully to the target customers. This report will integrate relevant marketing theories and concepts to develop specific marketing ideas to promote a leading brand named Coca Cola. The Coca Cola Company can be considered as one of the leading soft drink multinational brands headquartered in the United States of America. Now-a-days, the global soft drink industry has become highly saturated due to the presence of several potential competitors. Therefore, it is highly important for the organizations to develop new competitive products and promote effectively to the target audiences in order to mitigate the risk of intense market competition. Introduction of high quality fruit juice in the market place and development of

Rationale For Brand Extension Marketing Essay

Rationale For Brand Extension Marketing Essay Brand extension is beneficial in enhancing new and already existing segments. Through brand extension companies can target those segments which antecedently were not explored or inactive. Brand extension can be beneficial in terms of fulfilling consumers changing preferences and needs, wants and demands of the consumers. This would ultimately result in increased loyalty for the brand and the cost associated with switching brand is avoided. Brand extension is also useful in terms of creating consumer trials. Comparatively to launching new brands, cost associated with consumer trial in extended brand is less. This can be more beneficial if companies in Pakistan focus on improving their distribution network as well. Brand extension is also useful when recognition, awareness and refreshment come into consideration. It can improve recognition of parent brand as well as awareness cost can also decrease. Moreover, in Pakistani market, it was observed than comparatively to parent brands, extended brands avails more awareness and recall. Utility of a brand can also be improved as a result of brand extension. Companies can become more powerful by using brand extension which can give companies more bargaining power with their retailers. Brand extension can strengthen companys position for bargaining with its retailers. To some extent brand extension is considered as a revitalizing process of any brand. It is considered as a strategy of re launching and refreshing a brand in the mind of the target consumers. It also helps in re positioning a brand in the eyes of consumers. Using brand extension strategy as a part of branding strategy, companies can also gain a competitive advantage over its competitors. It can be achieved by focusing on a market niche. Brand extension can also be beneficial in terms of shifting parent brand technological expertise to extended brand in terms of production, and research and development (RD). Advantages Disadvantages of Brand Extension Consumer knowledge about parent brand reputation and image always gives an advantage to companies. To communicate about extended brand benefits to the consumers, it is always beneficial for the companies if consumers already know about parent brand quality and image. Use of parent brand to extend the brands plays a role of attention getting process for extended brands. Consumer knowledge about parent brand image and quality make companies to communicate precisely the benefits of extended brands. Trustworthiness of consumers about a brand is useful for the companies to brand extension strategy. Trustworthiness of consumers tempts them to try new products originating from a brand which consumers already trust on. Consumers already have an implicit accord with already proven brands, thus consumers feel free to try extended brand even in other market segments too. Revitalization and refreshment of parent brand can definitely be achieved through brand extension strategies. Even in Pakistan brand extension is considered a source of refreshment and repositioning of parent brand. It is also useful to reposition the image of parent brand in the mind of the consumers. Though, In Pakistan brand extension strategy is at its initial stages, but brand managers always focus to overcome the disadvantages associated with brand extension such as dilution of parent brand. There are couple of brands which got diluted as a brand extension strategy but most of the extended brand got success in the eyes of the consumers. The number of diluted brand are far and few. Brand extension caused cannibalization of sales in Pakistani market. Companies in Pakistan like Nestle and Haleeb did face cannibalization of sales as a part of brand extension strategy. Success of Brand Extension Fit between extended brand and the parent brand in terms of similarity and consistency of quality and image is foremost important for the success of brand extension. Extended brands can be successful in the mind of the consumers, if consumers find the same quality and performance, which they found in the parent brand. Conversely extended brands can be a disaster for the company. Favorable appreciation by the consumers for the extended brand may lead to the success of the extended brand and the parent brand, while unfavorable appreciation may result in tarnishing the parent brand image. Moderating variable such as quality of the parent brand, consumer knowledge about the parent brand play a life-sustaining role for extended brands. In Pakistan, companies delineate quality as meeting the international standards of quality. Sound brand equity may result in brand loyalty, reduced cost and improved image. It also helps in improving the positioning of a parent brand in the mind of the consumers. CONCLUSION Rationale For Brand Extension As per our research, couple of factor work as a driving force behind successful brand extension. One of the most striking forces for successful brand extension is growth for the companies. Using brand extension, growth can be achieved either by maintaining current market share or by entering into new market segments which are not yet explored by the competitors. This can be achieved through leveraging or improvising favorable core brand into extended brands. Those companies which are operating in multiple categories or industries try to extend their brands not because of gaining growth but as a case of trend of brand extension. Such actions might spoil the core brands and essence of brand extension. To be successful in brand extension, steadfastness is a prerequisite. Meeting customers need, wants, and demand is one of the other important reason for brand extension. Customer retention is always gained if companies are satisfying customers need, wants and demands. For this purpose companies are using brand extension as a part of their branding strategy. Using this strategy companies can make their customer more loyal to the brands. This research also shows that brand extension is also used to introduce new brands for the purpose of fulfilling changing customers preferences, their needs, wants, and demands. By doing so companies on one hand try to capture the all possible market segments which eventually result in higher profit and market share. One of the other motivational factors for brand extension is to gain economic advantages. Mostly companies use brand extension because they want to gain higher net profit and want to save cost associated with creating awareness and communication with their customers. A part from saving cost related to promotional activities, companies also gain economic advantage through catering different other segments of consumer by extending their brand into different market segments. As in case of Haleeb foods limited, chosen for our research, brand extension is done to employ unused capacity due to the seasonal nature of its business. Apart from utilizing unused capacity, other reasons include, effective promotional activities, (ROI) return on investment, and higher net profits. Our research also indicates that brand extension strategy is also useful to take advantage of consumer trials in a cost effective manner. Cost associated with consumer trials in case of extended brands is comparatively lower than launching entirely a new brand and creating trials for these brands. It was also found that lower cost for promotion and communication is incurred in case of extended brands comparatively to a newer brand. New brand extension can target new customers segments without incurring higher promotional and advertisement cost. Our research also discovered that gaining advantage from economies of scale is also considered as a promising factor of brand extension. Economies of scale related to production, research and development and communication is a motivational factor for brand extension. Gaining advantage of economies of scale from brand extension may ultimately lead to higher net profits. Efficiency of supplier in providing goods is also count. It was also found that in food (perishable) processing companies economies of scale may be dependent on suppliers capability to serve demand. We also found during the course of this research that brand extension can also be beneficial as far as recall and recognition of parent brand is concerned. In such case, comparatively weaker brands can gain profound benefits in terms of recall and recognition, thus their bargain power with the retailers can also be enhanced. Moreover, to grapple the varying business environment, brand extension plays an important role in terms of revitalizing, re-launching the parent brand. Through this process of revitalization and re-launching of parent brand, parent brand becomes more captivating. Our research concluded that increased competition with the competitors along with the other factors also lead to the brand extension strategy as a part of branding. To compete with competitors, companies have to launch extended product, which can cater the needs of the consumer either in the current market segment or in different other market segments, where competitors are performing well. To stay a head of competition, it has now become vital to launch new brands under the parent brand name. One more important factor which motivates companies to use brand extension is to gain advantage of the technological expertise in parent brand. Using technological expertise gained in parent brand, companies try to enter into new market segment by using the same technology which they used in parent brand. Technological might include superior packaging technology or outclass promotional activities, which companies use in their extended brands as well. Advantages and disadvantages of brand extension This research concluded that advantages and disadvantages of extended brands are also recognized by managers. As per brand managers, consumer know-how about the parent brand is vital in the success of extended brands, but it is also important to convey the important characteristics of the extended brands, so that consumer would have an idea about how extended brand differs in terms of specification than the parent brand but not in terms of quality. Brand extension is usually considered more beneficial by brand managers due to the fact the comparatively to launching new brands, extended brands use pull strategy instead of using push strategy. In Pakistan, brand managers use the parent brand name to portray an appealing brand name for the extended brands which might help consumers to realize the parent brand doctrine and eventually accept the extended brands. Consumer trust can also be beneficial for brand extension. During the course of this study, it was found that consumer trust on parent brand may lead to the acceptance of the extended brands easily and in a cost effective manner. Companies have to incur less cost for promotional activities and to create awareness about the extended brands. Due to consumer trust, companies can penetrate into new market segments easily and quickly due to the acceptance of the parent brand among the consumers. Consumer trust can also be beneficial when it comes to retailers. Retailers accept the extended brands easily due to the acceptance of the extended product among customers. Consumer trial becomes easy as well due to the image of the parent brand, which results in quick penetration of the extended brand in the market and among the consumers. But it can be opposite if the parent brand name is not much familiar among consumers. It will become difficult to extend the brand under a brand name which is not accepted by the customers. It might lead to failure of that brand. In Pakistan one of the advantages which we came to know is refreshment and revitalization of brands. Brand extension can also be useful when it comes to repositioning of the brands. Every brand has a life cycle as eventually brands become mature. At such time brand extension is a useful strategy to reposition the parent brand, thus giving it a new life. Apart from advantages of brand extension, there are couples of disadvantages associated with brand extension. One of these disadvantages includes dilution of parent brand. From our research we came to know that in Pakistan, according to managers, they didnt face brand dilution as a result of brand extension. They agree that brand extension if done in a wrong manner can actually tarnish or dilute parent brand name, but in Pakistani context, it is not the case. Another disadvantage of brand extension is cannibalization of sale, which as per manager, companies faced in couple of extended brands. In case of Haleeb food, company faced cannibalization of sales in UHT milk and tea whitener. Changing trend led company to introduce tea whitener, which eventually cannibalized sales of UHT milk. Same case is with Nestle. Success of brand extension We found in our research that, a successful brand extension should fulfill the requirement of Fit in terms of consistency and similarity with the parent brand. Similarity and consistency does not mean exactly the same, but extended brand should maintain the quality and image of the parent brand. If extended brand would not follow the same perception which consumers have in their mind about parent brand, then there is a possibility that extended brand might not get the same response which parent brand got from its consumers. As a result extended brand might be a failure. We also found that failure of extended brands as a result of not maintaining the concept of fit does not necessarily harm the parent brand. Brand managers of all four brands which were chosen for this study, always make sure to follow the concept of fit between extended brand and parent brand. They always try their utmost to maintain the same image and quality in extended brands, which they promised with their custome r in parent brand. We also found that concept of fit between parent brand and extended brands make consumers to evaluate extended brand as favorable or unfavorable. Their decision about extended brands for favorability or un-favorability decides the future of the extended brands. If consumers do not find a fit between parent brand and extended brand then extension might become unfavorable, and if consumers find fit between parent brand and extended brand, then extension might become favorable. Recommendation

The Digital Conversion in Television Essay -- TV Digital Technology DT

The Digital Conversion in Television Introduction Television is now in the process of converting from analog to digital technology. The significance of this change is greater than the introduction of color TV in the 1960’s, but more complicated since conversion will require new equipment for all consumers. Unlike color TV, digital television (DTV) uses a new kind of signal that does not fit within the structure of the old signal. "DTV" refers to a specific standard being implemented in the United States to carry a television signal in digital form through all stages of its transmission, not just for digital equipment such as video tape recorders and satellite receivers that have already been used in conjunction with analog television. The Federal Communications Commission (FCC) is the regulatory authority for the use of DTV. The Commission required TV stations in the top ten markets to begin broadcasting digital signals on separate channels along with their current analog signals. Stations in smaller markets are being phased in, and all commercial stations are expected to broadcast a digital signal by 2002. By 2003, all public stations are expected to go digital. The FCC will allow broadcasters to pull the plug on analog by 2006, although many people in the electronics and communications industries feel that analog TV may persist for a few years longer (Churchill). Digital television is being promoted for three distinct advantages: better picture, better sound, and more functions and flexibility. A digital picture has better color and is free from ghost images and snow. In addition, the DTV format allows for greater resolution than analog TV, a resolution high enough to be known as high definition television (HDTV). Th... ...re/0,1284,14770,00.html>. Mannion, Patrick. "FCC Roadblocks COFDM Petition." Electronic Design 20 Mar. 2000: 32. Academic Search Elite GALILEO. Athens Area Technical Inst. Lib., Athens, GA. 7 May 2000 . Mannion, Patrick. "Last Digital-TV Issues Get Resolved as Industry Gears Up for Prime Time." Electronic Design 17 Apr. 2000: 85-91. Academic Search Elite GALILEO. Athens Area Technical Inst. Lib., Athens, GA. 7 May 2000 . Powell III, Adam Clayton. "Digital Doubts." Reason Apr. 2000: 13-14. Academic Search Elite GALILEO. Athens Area Technical Inst. Lib., Athens, GA. 4 May 2000 . Yang, Catherine, Neil Gross and Richard Siklos. "Digital D-Day." BusinessWeek 26 Oct. 1998. McGraw-Hill Companies Inc. 6 May 2000 .

Individual research task Essay

This episode of ‘The Simpsons’, ‘The Fat and the Furriest’ was about Homer and a giant Grizzly bear. When Homer is caught on tape running away from a large bear at the town dump, he becomes the laughingstock of Springfield. Determined to win his dignity back, Homer devises a bear-proof suit that will protect him once he returns to the wild to hunt down the bear. When he confronts the beast, he realizes the bear is only upset because he’s been tagged with a painful tracking device. Homer reverses course and helps bring the bear to safety. ‘The Fat and the Furriest’ satirises many different issues about social, political and cultural things. In the beginning after the theme song they show the family getting onto and sitting on the couch. There are hundreds of different ways that the characters manage to do this. In this particular episode, they show Homer walking down a hallway by himself, through many, high security metal doors with a telephone booth at the end, which then drops him onto the couch with the rest of the family. This is the same beginning (with theme song) that is featured in every ‘Get Smart’ episode (a comedy TV show from the 80’s). Another thing that they satirise is the stupidity of men, through the stupidity of Homer and Bart. On Mother’s Day morning, the kids and Homer discuss what they got Marge for Mother’s Day and this is what happens: Homer: Well†¦ what did you get her? Lisa: I picked mum a bouquet of erigeron elodeas†¦ (Homer & Bart stare with lost expression)†¦ daisies†¦ (Homer & Bart still staring)†¦ flowers†¦ (Homer & Bart still staring)†¦ mmmm†¦ (Lisa gestures flowers towards them) Homer & Bart: Oh†¦! Even in the simplest terms (i. e. â€Å"flowers†), Homer and Bart had no idea about what Lisa was talking about. This shows that they are really stupid and could reflect the stupidity of men in society, especially those who don’t think before they say or do things. They also satirise the stupidity of cops, as seen in the seen with a police officer and the chief: Police Officer: Chief, that guy shouldn’t be in the car pool lane. His passenger is just a†¦ big piece of candy Chief: I wish mine was! (looks at officer angrily) Police Officer: What?! Chief: Nothing†¦ Like most episodes of ‘The Simpsons’ with Chief Wiggum in it, shows him caring more for food than for than for his job as a cop. This could be satirising cops and suggesting that they are lazy and don’t do their job properly. They also satirise society and how it takes things for granted, throwing away the old things when new versions come along. This is shown is the city dump seen before Homer gets attacked by a bear for the first time. As Homer walks through the dump, there are 3 signs behind him. The first sign says ‘Betamax Tapes’ and shows a pile of tapes, the second pile says ‘Laser Discs’ and has a pile of discs below it, and the third sign says ‘Reserved for DVDs. This is just saying that once we create something that is even better and more compact than DVDs, everyone will get rid of the DVDs. No one wants to look like they aren’t ‘in with the times’, they care a lot about their image and how society sees them. There are many satirical techniques that are used to make fun of these issues and satirise them. One of the most frequent satirical techniques used throughout this episode and most Simpsons episodes is Irony. An example of this is when Homer is trying to get the hunter off their track by chucking away the tracking device that he is following:Homer: The hunter has become the hunter. He must be following this thing (tracking device). Well I’m gonna make sure it never harms another living creature! (throws tracking device is pond, fish and diver surface after dying from electrical charges put out by tracking device) This is a form of irony because Homer throws the tracking device into the pond because he didn’t want it to hurt another living thing anymore. But instead he killed every fish in that pond as well as a diver who was exploring the pond. Another satirical technique used in this episode is a parody. This was when Homer had created a huge 85 pound ball of deep fried fairy floss and caramel. While making this weird creation, Homer was whimpering as if he was afraid of what could happen, but this whimpering turned into a maniacal evil laugh. This parody is imitating movies and shows where there is an evil person who laughs maniacally when they create something, such as in the movie ‘Spiderman’. The green goblin laughs evilly when he schemes up a plan to destroy and kill Spiderman. There are many movies which use this clichi and this particular Simpsons scene is satirising that clichi. The hyperbole is also another technique used in this episode of ‘The Simpsons’. For example, when the local hunter, Grant Connor, is telling Homer about Grizzly bears before he goes off to face one, he says: Grant Connor: The grizzly is over eight foot tall and can cut through a tree like a Jewish mother through self-esteem. This is an exaggeration of what he is trying to say, which is that grizzly bears are very strong and their claws are very sharp, so be careful. The last, but not least technique used in this episode of ‘The Simpsons’ is humour. This technique is used in the beginning of the show before Homer, Lisa and Bart are going to go shopping for a Mother’s day gift for Marge. Homer: Kids, we’re going mother’s day shopping. I’m glad this holiday only comes every 4 years. This statement is full of humour and makes us laugh because of the stupidity of Homer and how he is so lost in life. He doesn’t even know what he is saying is wrong and he believes that he is not doing anything wrong. There are also many other examples of humour used throughout the whole episode and all the seasons. All these issues that are being satirised and the techniques used to satirise them, all play an important part in the shows ability to satirise social, political and/or cultural context. This particular episode mainly satirises social context. This is evident in the way they portray men, women, children and old people. But in other episodes of the show, political and cultural contexts are both satirised. For example, when President George Bush moves in next door to the Simpsons, or the many times where Mayor Quimby does things wrong. Examples of cultural context is the episode where Apu talks about how he came to America and the episode where Springfield has a referendum, ‘Preposition 24’ about whether refugees should be allowed to stay in Springfield. There are many other episodes and scenes where the show satirises social, political or cultural context. The effectiveness of all this satirising must be great because ‘The Simpsons’ is aired in many countries and languages throughout the world. It has being running on TV for around 15 years and has created 15 seasons and there are still many more episodes still to come in the future. I think that ‘The Simpsons’ is a great TV show that satirises many things to do with social, political and cultural contexts. The many techniques and characters used to make fun of this issue make the show a great laugh and very fun to watch. This very episode, ‘The Fat and the Furriest’ was one of the funniest yet, and featured some very good laughs o get your attention. I’m sure that for years to come, ‘The Simpsons’ will continue to amaze us and make us all laugh.

Emerson and Individualism

Why do some humans succumb to peer pressure and so desperately want to be a part of the popular crowd? Clearly, those who apply such behavior to their daily lives lose their sense of self-being and mold to the ideas, behaviors, and opinions of the masses. Although some people still conform, a large movement towards the Individual has begun to make an appearance.The successful beings of our society appear to think for themselves as well as participate in their own beliefs. This tribute of our modern society today reflects the philosophy of Emerson: individualism. We decide our own fate based on our individual actions and decisions. By not conforming to the Ideas of others. Each person can reach their fullest potential happiness and contribute to society at a higher level. At one point in my high school career, I did anything and everything to fit In with the â€Å"popular† girls of my class.Every day, I worried that they would not like my outfit or that I would say something s tupid. I constantly felt as If I were walking in a room full of broken glass, trying to avoid sharp shards with every step I took. It was not until this year that I realized what a folly I had participated in these last two years when a group of girls at my lunch table said nasty things about one of their friends when she left the table. At this point on, I decided I would find new friends.I didn't choose friends In any particular formed group, only those who I enjoyed spending time around. This action granted me the power to be an individual. I fear no judgment of my beliefs nor my opinions and when I participate In any event, gossip, or beliefs, they are on my own accord, not to impress anyone, but to fulfill my peppiness of which I can only fulfill by being myself, an Individual. Another place to be an individual today is In one's college applications. Upon visiting Princeton and several other schools of highly sought after education.I came home with the knowledge that the admiss ion offices at these schools want to see a personality of each Individual and see this personality reflected in one's activity choices throughout one's high school career. When applying too highly ranked school, it is necessary in today's day and age to incorporate individualism Into one's fife so one can stand out in their applications and have success in admittance so one can pursue the lifestyle of one's beliefs and hopes and use the education received to contribute what one Is capable of to society.Lastly, the interests and choice of daily actions of one's life creates an individual. In centuries past, one who found Interest and had knowledge on topics unknown to all were shunned. Today, people seek out uncommon hobbies and interests to lead a more Interesting life than their friends, their coworkers, or next-door neighbors. Some choose to skydive while others dive into a world of romantic historic foreign films. I myself find a great Interest In the cultural histories of other nations as well as 1 OFF a love tort unusual toots such as sushi , liver pate, and escargot.Each person who can call one's self an individual today has interests and participates in activities that define who he or she is. Emerson philosophy that focused upon the individual is present in our modern world. Many people have come to adopt this philosophy and apply it to their lifestyles. No longer does the common opinion influence and affect a majority of the masses. Will the increase in the use of technology lead to the loss of individualism in the future years to come?